Recruiting for Qualitative Studies

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Description

How do you identify and approach the right people to interview, observe, or include in focus groups? How can you interest them in your study and establish trust?

In this module, you’ll learn all about qualitative study recruitment.

By the end of this module, you will be able to:

  • Lower barriers to participation to make your study more attractive and feasible
  • Develop strategies for establishing trust and building relationships
  • Identify factors to consider when recruiting participants from vulnerable communities
  • Identify a variety of recruitment methods and select the right one(s) for your study
  • Include the appropriate information in your recruitment materials

Marie Norman, PhD
Professor of Medicine and Clinical and Translational Science, 
Director, Innovative Design for Education and Assessment (IDEA) Lab
Co-Director, Team Science Core
University of Pittsburgh

Dr. Norman holds a PhD in cultural anthropology with a focus on medical anthropology. She has used qualitative approaches to study a range of topics in health and education, including the working dynamics of research teams, the uses of human-centered design for research, and the evaluation of education and training programs. She teaches qualitative research methods to ICRE students and trainees and mentors graduate, post-doctoral, and early career investigators. Dr. Norman loves the capacity of qualitative research to open windows into other lives and worldviews. 

Megan Hamm, PhD
Assistant Professor of Medicine
Director of Qualitative Services, Center for Biostatistics and Qualitative Methodology (CBQM)
Associate Director for Qualitative Analysis (CBQM)
University of Pittsburgh

Dr. Hamm specializes in the collection and analysis of interview, focus group, and observational data, and is widely consulted as a qualitative methodologist with extensive experience in health research. As Director of the Center for Biostatistics and Qualitative Methodology’s Qualitative Core, she has participated in more than 40 research projects about an array of different topics that frequently fall under one of the following general topics: evaluation of medical educational programming, the formative evaluation of behavioral and programmatic interventions, provider communication, the adoption of new health technologies, sexuality and reproductive health, pain management, substance use in pregnancy, and engagement.

Flor de Abril Cameron, PhD
Assistant Professor of Medicine
University of Pittsburgh

Dr. Cameron is faculty at the Center for Biostatistics and Qualitative Methodology at the University of Pittsburgh. She specializes in the collection and analysis of diverse data forms, including interviews, focus groups, observational records, documentation, and written materials. Dr. Cameron has brought her deep qualitative research expertise to a wide range of research projects including medical education curriculum evaluation, reproductive health, intervention design and implementation, and patient and provider experiences. Dr. Cameron’s interests revolve around issues of health disparities as they relate to women’s health and ethnic minorities, including language equity and improvement of health programs through program monitoring and evaluation.

Learn how to recruit for qualitative studies, write an interview guide, conduct an interview, develop a codebook, and code qualitative data.

Modules in this Stack are case-based, interactive, and entirely self-paced, combining convenience and flexibility with deep, engaged learning. Take them all to earn a competency-based certificate.

Other modules in this Stack:

  • Writing a Qualitative Interview Guide
  • Conducting a Qualitative Interview
  • Developing a Qualitative Codebook
  • Coding Qualitative Data